Depaul: Another Side To The Story

Would you take a young, homeless person in for the night? Homelessness charity Depaul tackled the issue by placing posters on street corners. The left side sums up people’s negative preconceptions, but when both sides are read together the message transforms to show the positive reality of becoming a Depaul volunteer. The campaign won Cannes, Clios and several D&ADs amongst other awards. Most importantly, though, it helped several young people turn a corner for real. Shots by Mark Wesley.